Former Tottenham chairman Alan Sugar believes the Premier League's new £5.136 billion television deal is "pretty negative for the future of international football for England".
Sky and BT Sport have combined to hike up the Premier League's British screening costs by 70% in a new deal to run from 2016 to 2019.
Three years ago the rights were sold for a combined total of £3.018billion, an average of £6.53million per game.
Sky has almost doubled its investment to retain five of seven packages, including the new Friday night slot, with the Premier League set to net around £113,000 a minute from domestic television revenue.
However Sugar, who was instrumental in the formation of the Premier League in 1992, has little doubts about where the majority of that money will end up.
"[It is] an amazing amount of money," he told BBC Sport. "In one way it is positive for the teams, I think it is pretty negative for the future of international football for England.
"The more money that is given to the clubs, the more money is spent on players.
"Anyone who knows the effect of prune juice, it is pretty simple, it goes in one end and comes out the other and that is exactly what is going to happen with this money.
"A deal is a deal. I suppose the Premier League hierarchy have done a good deal in squeezing the most amount of money out of broadcasters and someone has done a very, very good job so I suppose they are happy.
"Will they be happy in a year when all the money they have got they have given to players and players agents is another story."
Meanwhile, Sky shares have opened 4% lower a day after its new Premier League TV rights deal was announced. BT shares are up 3%.
"The more money that is given to the clubs, the more money is spent on players"
Chief executive Richard Scudamore believes the Premier League is as much-loved across the globe as the BBC and the Royal Family, asserting the competition's right to sell to the highest bidder despite the astronomical sums.
"To my core, I believe this is a success story," said Scudamore.
"And I believe it's a great UK export, it attracts a whole lot of positive feelings about the UK.
"If you go and do any international survey, things like the Premier League, the BBC, the Queen: they are things that people feel are good about the UK.
"Our own Prime Minister is quite happy to travel the world and talk about what a good thing the Premier League is.
"And we're proud that our clubs and the league is looked at in that way.
"If you had your house and you were about to sell it tomorrow you would probably want to sell it for as much as someone was willing to pay for it.
"We have an asset here, clearly it's an asset that people value, and we've marketed it in a way and put it up for sale and people have paid what they've paid for it."
Sky will pay £4.176billion for the lion's share of the rights including the coveted Sunday evening slot, while BT Sport will pay £960million. BT Sport will have the Saturday evening package, however, instead of the Saturday lunchtime slot.
Subject: Mega TV deal 'negative' for football, says Alan Sugar 
