- The Wrestling Observer reports that an advertising executive for Dodge still views the WWE product as “trashy” and not “appropriate” for its target age demographic.

The advertising executive said that Dodge that the company bought time for shows that recently underperformed in the ratings. As a result, Dodge was owed “make good spots” on the station. The suggestion was then made to representatives to run the Dodge ads during WW Raw since the ads were basically free because Raw does strong ratings in the male 18-49 demo, which is a good car-buying demographic. The advertising executive then said that WWE would not be a product Dodge ever purchases time.

When the Dodge rep was told that WWE has changed its product to become a more family-friendly and advertiser-friendly product, the executive said in reply, “I do understand that, but WWE doesn’t make sense for Dodge Dart. WWE is very trashy and not appropriate for our target.”

What IS Dodge's target demographic, exactly? They should be catering to adults so i dont see what the problem is.

I'm pretty sure that it's just that one guy saying "I think wrestling is really gay and I don't like it. I don't want it associated with this company if I can help it"

No they think we're a bunch of redneck fucks that waste our movie on anything but cars.

But I'll also say I don't know any of us that are going to go out and buy a Dodge

I'll dodge a Dodge, thanks.

I'm here all week.

People are dumb