CityBeat.com did an interview with Dean Ambrose to promote WWE filming SmackDown in Ambrose's hometown of Cincinnati next Tuesday.
Ambrose revealed what standard he is holding himself to:
“To me, anything less than being the top guy in the industry, the top villain in the industry, the WWE Champion, is a failure. That’s a lot of pressure to put on yourself, but whenever I look at it realistically, that’s just how it is.”
He goes on to talk about his youth, the earlier part of his career as Jon Moxley, NXT and more
http://www.citybeat.com/cincinnati/article-28565-cincinnati_native_an.html