As you're surely aware, the Indians' "Chief Wahoo" logo is a source of controversy these days. Some see it as an offensive, grinning, red-faced caricature of Native Americans, and, while the team has quietly scaled back the prominence of the logo in recent years, there's pressure from outside to eliminate it entirely.

Now, some Indians fans who don't like the logo are taking matters into their own hands with a grassroots movement on social media. It seems to have all started with the Twitter account @DeChiefWahoo, which encourages similarly inclined Cleveland rooters to manually remove Chief Wahoo from their team garb, and the #DeChief hashtag is appended to any photographic evidence of said "dechiefing."

At this writing, it's a fairly recent thing, but some Cleveland fans are already getting in on the act. A couple of examples ...

It remains to be seen, of course, to what extent this catches on and to what extent the team takes notice, but it's going to get some attention.

http://www.cbssports.com/mlb/eye-on-baseball/24492032/the-dechief-movement-takes-aim-at-indians-logo

The examples are in the link provided. First people complain about the Redskins logo now the Indians?