During the company meeting TNA held Thursday with officials and talent, further details about the new "Action Never Ends" campaign were given. Stars were told this would be a way for them to flesh out their own characters in a better way than Impact can do each week.

The overall concept is that superstars will be asked to send in videos of them at home, on the road, reacting to things going on in the company, etc.

The videos will then be taken and used in a variety of ways. Some will be included in Impact episodes and others will be shared on TNA' website and across their social media platforms.

PWInsider is reporting that a similar idea was brought up in TNA several years ago before Hulk Hogan and Eric Bischoff came into the company, but they decided against doing it at that time.

Who is Ethan Barnes?
On Impact Wrestling this week, Ethan Carter III wrestled a guy named Ethan Barnes. PWInsider is reporting that there is an "Ethan Barnes" who works in the merchandise department for TNA while they're on the road, but it's not known if the two are the same guy.

anachain na laethanta wrote:

The overall concept is that superstars will be asked to send in videos of them at home, on the road, reacting to things going on in the company, etc.

That sounds much better than the Hogan idea, as superstars are given much more control over what gets filmed.

Ok this is interesting