I really liked the Fight Club-esque promos they were giving him not too long ago, when he came back with the Souvenir Elbow. I wish they'd done more with him in that direction.
You've really got to wonder what else they can do with the guy, though. The guy's talented, sure, but at some point it'll become next to impossible to get people invested in a guy with shifting gimmicks and no consistent theme song.