The Wrestling Observer Newsletter (via Wrestlezone) has more details on the upcoming brand split in WWE, as well as who will lead each brand. It should be noted that nothing is set in stone and the WWE’s plans are in constant flux.

The current plan is for Roman Reigns to lead RAW while John Cena moves to Smackdown to lead that brand on Tuesday nights. Reigns would be the top babyface against top heel Seth Rollins (although the roles could change) while AJ Styles would be the top heel of Smackdown against Cena.

Smackdown is set to get a huge push once it goes live. The idea is that by making Cena exclusive to Smackdown, it will help to boost the show’s image as more than a secondary brand within the company. They also want to bring more people to the Tuesday show, as USA hasn’t been happy with the performance of both WWE shows this year.

A second world title is expected to be created for whichever brand the current champion dosen’t end up on. There’s still no news on what the WWE will do with the tag team or women’s divisions, along with the Intercontinental and United States titles.

I wonder how long John Cena will be on SmackDown with RAW ratings going down all the time?

They're going to put the guy who can actually draw on the B show instead of the one who can't yet. Reigns should go to Smackdown

I didn't think they'd put Cena on SD but they got the right idea if they go with this.

How do you know the ratings are still going to drop after this? It could go the other way around.

Imo the brand split is something the WWE was needing and honestly I can only see this going to be the best thing for them.

What I like the most about the brand split is that wrestlers won't be over exposed. So you won't have the same matches on raw one night and see the same match again on smackdown and vice versa. With WWE I feel like there is too much of the product, that there is too much WWE. But Now you have a reason to wanna either watch both RAW and Smackdown because certain guys will only be on RAW and certain guys will only be on smackdown. If they do this like they did in the early days of the original brand split.