http://www.gameinformer.com/b/news/archive/2016/02/22/the-division-beta-brings-6-4-million-tourists-to-new-york-city.aspx
Ubisoft has shared that this weekend’s beta for The Division brought 6.4 million players to the streets of New York City. The open beta was available on Xbox One, PlayStation 4, and PC.
During the weekend, players averaged nearly five hours of time in the game. All told, Ubisoft is claiming that The Division's open beta is the largest for a new franchise on this generation's console platforms.
A third of the aggregate was spent in the dark zone, where players can choose to betray their friends and other agents. Approximately 2.5 million players opted to turn their guns on other Division agents, going rogue in an attempt to steal valuable gear. The Division will be out on March 8, 2016, on PlayStation 4, Xbox One, and PC.