I don't think that matters too much, really. Impact has been on a Gameshow channel over here for years that shows re-runs of every crap gameshow from the 80s daily and people still tune in.
Heck, SmackDown! was on the SyFy channel, as was ECW...well, the shitty WWE version. With a name like 'Pop', it sounds like it'd be aimed at a younger generation, with never ending reruns of MTV shows lol.
Their TV saga is over until next year.