http://www.gameinformer.com/b/news/archive/2014/06/24/dice-unsure-why-people-like-battlefield-bad-company.aspx
Battlefield fans have been getting a lot of attention from EA and DICE. With the shelving of Medal of Honor, Battlefield has become EA’s only go-to military shooter. Still, there’s a fan request that has gone unanswered.
Battlefield: Bad Company and its sequel teamed players up with a ragtag bunch of soldiers that aren’t the normal military-shooter heroes. The titles featured full single-player campaigns and multiplayer that is heralded by many fans as some of the series' best.
So, why hasn’t there been another entry in the franchise? “There's one thing that lingers with Bad Company that we've been asking ourselves: What is it that the people really liked about Bad Company?" DICE general manager Karl Magnus Troedsson told Eurogamer.
Troedsson says that he and his team can’t put their fingers on what it is that people loved about that branch of the brand. “It's hard for people to articulate what that is, which is actually hard for us,” he says. “It would be hard to remake something like that. Can we do it? Of course. We have our theories when it comes to the multiplayer."