^
That.
But the way you say that Ian makes it sound really bad. They've put the belt on many non-WWE guys xD
Abyss, Sting, Joe, Styles, Storm, Roode, Aries, Sabin, Magnus, Ray. You could also count guys like Raven, Rhino and also Bully Ray, because they changed Ray into something that was a really good character and not just a tag team one.