WGRD 97.9 out of Grand Rapids, Michigan, has published a lengthy feature on WWE NXT, and has focused the piece around WWE NXT Diva Emma and the budding Divas division in WWE's developmental system.

The feature also goes on to list the top 4 reasons why WWE NXT is the best wrestling product on TV these days, while the show is technically available on Hulu as opposed to actual "TV." The following are some article highlights.

When you think about the most popular wrestlers in WWE, your mind probably goes to the unstoppable T-shirt marketing juggernaut that is John Cena, or maybe to Daniel Bryan, who has arenas across the country chanting “Yes! Yes! Yes!” and losing their minds when he bashes his knee right into some dude’s face.

Over the past few months, however, there’s someone else on the roster who, pound for pound, is every bit as beloved by the crowd as anyone else in the company. Her name? Emma.

I can pinpoint the exact moment when I knew that Emma was going to be amazing in the first match I watched her wrestle. She did her entrance, and ended it with attempting a skin-the-cat style backflip into the ring, and she just couldn’t get it. She flopped around, kicking her legs, and eventually pulled herself over, and the crowd… …went…nuts. There were a lot of laughs, sure, but more than that, there was applause and cheers. Instead of seeing her as the klutzy girl who didn’t realize she wasn’t a good dancer — the same kind of gimmick that made Jillian Hall an enjoyable but one-note character on ‘Raw’ and ‘Smackdown’ a few years back — they were solidly in her corner, rooting for the girl who was a little bit awkward, but was up there giving it her best shot. She was the instant underdog, and there’s nothing wrestling fans like more than cheering for an underdog.

There are a lot of popular wrestlers in WWE, but there aren’t a lot who come to the ring in T-shirts that were made for them by fans, swatting at bubbles being showered onto the entrance ramp by fans who brought their own bubble-guns to the arena. Emma is that wrestler, and she’s built that popularity piece by piece in a way that’s made her one of the most enjoyable people in the company.

Emma's great, but if the non-Full Sail fans don't take to her as easily when she's called up to the main roster, I'm worried she could end up relegated to the same role as most of WWE's Divas. That would be a waste, because she's a very skilled wrestler, but main stream audiences may not get her gimmick as easily as the crowds that see her live.

A lot of people's first impressions of Emma seem to be that she's not gimmicking up her clumsiness, but is just an untalented hack who somehow got a contract. Nothing could be further from the truth, of course, but Raw and SmackDown take less time than NXT to showcase their Divas and that could make it difficult to convey her gimmick quickly to the world.