WWE's merchandise sales have been doing very well lately, comparatively speaking. According to a new report in The Wrestling Observer, WWEShop.com's daily orders have increased from 867 per day to over 1,200.
While the direct reason for this spike in merchandise sales is unknown, it could be simply due to WWE's website traffic increasing, in general. WWE.com's traffic has increased 74% over the course of the last year, a direct result of the WWE Network launching.
John Cena is still the top seller at live events with Daniel Bryan as a close second. CM Punk merchandise is still selling a ton online. Goldust and sheep masks are selling extremely well right now also.