Regarding last weekend's Ryback Twitter rant, F4WOnline.com is reporting the idea in WWE is that talents are being pushed to do different things on social media to get people talking during slow weekends. Ryback is being described as a perfect person for this job as there are people backstage in WWE that feel Ryback really is nuts.

it's whatever you can do to try to get your characters over. But they need to be showcase on TV as well, the best way to get a character over