During a new interview conducted for The Poughkeepsie Journal, TNA star Bully Ray spoke on creating a buzz within the pro wrestling world when he made his surprise appearance at the last House of Hardcore event, attacking Tommy Dreamer. Ray went on to discuss the importance of thinking outside the box in wrestling, and had the following to say:
"It’s very important for companies to do things like that. It keeps it interesting for people and it keeps people into wrestling across the board. Nobody really, in wrestling, is knocking them dead right now and selling out every arena.
Wrestling is where it is right now. There’s a demographic that will always tune in and always buy merchandise and always buy the shows. But whenever you do something like I did at House of Hardcore, and people go, ‘hey HOH and TNA are working together,’ it’s lightning in a bottle. It’s a spark. TNA is also putting on a loaded card that night that people are going to want to be there in person for."