HomeHomeSearchLatest imagesRegisterLog in

Share
 

 Rhapsody To Rebrand Itself As Napster

View previous topic View next topic Go down 
Guest
Guest



Rhapsody To Rebrand Itself As Napster Empty
PostSubject: Rhapsody To Rebrand Itself As Napster   Rhapsody To Rebrand Itself As Napster EmptyThu Jun 16, 2016 12:53 pm

http://411mania.com/music/rhapsody-to-rebrand-itself-as-napster/

Quote :
In a post on their official blog, Rhapsody revealed that the service will be rebranding as Napster.

They wrote: “No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!”

Rhapsody purchased the Napster brand from Best Buy in 2011. Variety suggests that the rebranding is to use the Napster and brand recognition to bring more users to the service. It already runs as Napster in other countries. It only kept the Rhapsody name in the US to prevent consumer confusion.

Rhapsody has more competition now in the form of Apple Music (15 million subscribers) and Spotify (30 million subscribers). The service has been forced to lay off some staff members and closed its office in San Francisco. A spokesperson said the rebranding and the firings were to “better position the company for growth.”

So...how many people are going to get confused and think the illegal download site is coming back?
Back to top Go down
 

Rhapsody To Rebrand Itself As Napster

View previous topic View next topic Back to top 
Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
Wrestle Fanatics :: Popular Demand :: Entertainment World-