"While they don’t have all the activities with Hollywood stars as in the past few years, by being in New York, and with the news of the sellouts, the perception is that wrestling is real hot again, which will lead to more mainstream media jumping on. It doesn’t matter that ratings are down or live attendance is mixed (it was down 10 percent for the second quarter, but the most recent month we have full records of, June, was up from recent years), the perception feeds upon itself. In fact, McMahon built his company in 1984 based on perception, as wrestling was on fire in 1983 in many parts of the country, but with Cyndi Lauper doing an angle on Vince McMahon’s television, there were all kinds of stories about wrestling becoming so hot that they sell out Madison Square Garden (which was actually pretty much a regular thing since 1970)."

With RAW ratings in the tank and TNA about to die who thinks pro wrestling on a whole is hot?

And a lot of people do buy the bullshit that WWE made pro wrestling huge in the '80s when basically the only two promotions to come out of that decade good was WWE and WCW.