Activision's toys-to-life franchise, Skylanders, has now sold through more than 250 million toys since the franchise debuted four years ago, the publisher revealed today as part of the announcement of the next game in the series. As stated previously, Skylanders has generated $3 billion for Activision so far.

Skylanders: Spyro's Adventure, released in 2011, was the first entry in the series. Since then, Activision has annualized the series somewhat like Call of Duty, releasing Skylanders Giants in 2012, Skylanders SWAP Force in 2013, and Skylanders Trap Team in 2014.

The next entry in the franchise, Skylanders SuperChargers, was announced today. This game changes things up by introducing vehicles (land, sky, and sea) to the series for the first time.

Twenty new character toys and 20 new vehicle toys will be available for purchase when SuperChargers launches in September for consoles, PC, and mobile. For lots more on SuperChargers, check out GameSpot's just-published hands-on preview and a new trailer below that features Travis Pastrana.

The Skylanders franchise faces more competition than ever this year. In addition to Disney Infinity and Amiibo, Warner Bros. will release its exciting-sounding LEGO Dimensions in September, featuring toys based on heavyweight franchises such as Batman, The Lord of the Rings, and The Simpsons, among others.

Nintendo has sold 10.5 million Amiibo toys by its latest count, while sales figures for Disney Infinity are unavailable.