It has been noted over the past few weeks that both TNA and Lucha Underground have been running ads for their respective television shows during WWE RAW broadcasts on the USA Network.

Lucha Underground purchased ads on DirecTV, the cable provider that airs the El Rey Network, LU’s home, but TNA purchased ads from several different outlets. TNA bought ads for Impact Wrestling on DirecTV, as well as a number of regional cable companies.

TNA couldn’t buy ads directly from the USA Network, so they went with this approach through the cable company instead.