In a new video clip published by Inc.com, Stephanie McMahon has the following to say regarding building a brand and connecting with an audience:

“Developing your brand is different than marketing your brand. I think developing your brand, you have to know what you stand for, you know, what are your goals. What are you trying to achieve? Then you need to make sure you know your audience. Who are you trying to engage, what are you trying to get them to do and how are your reaching them. What are the relevant platforms, you know, are they on particular social platforms, are they watching television, what day parts? So know your audience, know how to communicate your messaging and know what you want them to do and then activate. You have to activate and you have to have a brand that’s worthwhile. You need to make sure that you’re delivering quality results.”