Tonight on Monday Night Raw, WWE did a heavy push to draw traffic away from the NFL during halftime of the Philadelphia Eagles and Indianapolis Colts game. In the opening segment, John Cena locked Paul Heyman in his dressing room and told fans to tune back in “at halftime”, where he would either fight WWE World Heavyweight Champion Brock Lesnar, or his advocate.

Although WWE originally promoted the segment for half way through the night, they continued to stall with backstage segments and promotional clips until the NFL game finally went to halftime. By the time Cena actually went back for Heyman and came back down to the ring, it was 9:55PM ET.