Rita Ora has reportedly joined 'The Voice'.

The 'How We Do' hitmaker - who famously turned down a £1 million offer to appear on rival singing competition 'The X Factor' earlier this year - is said to have agreed a six figure sum with the BBC to replace departing coach Kylie Minogue when the contest kicks off later this year.

An insider told the Daily Mirror newspaper: ''Rita is the popstar of the moment, the Beeb are delighted. They think she's going to be a ratings hit and even more popular than Kylie.''

The 23-year-old singer - who is expected to take to the panel alongside former coaches Ricky Wilson, Tom Jones and will.i.am - is said to have snapped up the role on 'The Voice' over a judging position on the 'The X Factor' as it is less likely to interfere with her other commitments.

The source explained: ''It has taken months of negotiations but Rita is happy and thinks the show is a much better fit for her than The X Factor.

''She'll still be able to get on with her music and it won't take over her life half as much as The X Factor.''

However, the show is yet to confirm the news.

A spokesperson for Wall to Wall, the production firm behind 'The Voice', said: ''It is too early to confirm speculation. An announcement will be made in due course.''