The Legend of Zelda creator Shigeru Miyamoto believes that Nintendo should be recognised as its own genre.

Describing Nintendo games as "fun, odd and goofy things", Miyamoto told the LA Times that the company is "almost its own entity".

"Nintendo isn't one simple element of an overall gaming industry," Miyamoto explained. "I really think there needs to be a Nintendo genre, that's almost its own entity.

"It's not that I don't like serious stories or that I couldn't make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool.

"For a lot of us at Nintendo, it's difficult to decide what cool is. In fact, it's a lot easier for us to laugh at ourselves. It's almost as if we're performers.

"Our way of performing is by creating these fun, odd and goofy things."

Miyamoto introduced Project Guard and Project Giant Robot during this year's E3 gaming expo.

Scheduled to launch in 2015 for the Wii U, both games are designed to showcase the Gamepad's unique features.

The company also unveiled Splatoon, Mario Maker and a new interactive toy line called Amiibo during this year's expo.