Last week, WZ's Mark Madden wrote a column titled "The Ballad of Bully Ray," which you can check out at this link, and it described the power Ray is seeming to amass in TNA.
http://www.wrestlezone.com/editorials/485797-the-ballad-of-bully-ray-2
According to F4WOnline.com, Bully Ray is indeed one of the most influential superstars in the company right now, and that has been evident in recent history by the amount of mainstream media he has been doing for TNA, and where he has been positioned on TNA cards.