I agree chants are big when creating a face, since that's what the fans will be chanting. IE: Feed me more with Ryback or "YES" with Bryan.
For me personally, I always enjoy "badass" face characters. Although I love Cena, I dont like the type of face he is. The "superhero, rise above it all, peace and love" Superman type of face. I prefer the "badass" faces that will murder their opponent if they have to. IE: Roman Reigns, The Undertaker, Stone Cold, etc.
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Favorite Current Wrestlers:1. Sasha Banks
2. Becky Lynch
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Favorite All-Time Wrestlers:Your dad